Darden Architects is a reputable architecture firm in the Central Valley that provides a wide variety of services, to name a few, that include architectural design, interior design and planning. Darden Architects has been in practice since 1959, serving clients in K-12 Education, Higher Education, Healthcare, Civic, Commercial and Residential. All projects are owned by Darden Architects and are products of collaborative work with the marketing team and design leadership.
https://www.dardenarchitects.com/
Employer: Darden Architects
Clients: Various K-12 school districts, higher education districts, civic and others local to the Central Valley.
Collateral: Logo design, brand identity, environmental design, book layout designs for schematics and RFQs/RFPs (Request for Qualifications/Proposals), presentations, informational diagrams, social media branding, award submissions, supergraphics, ephemera, illustrations, digital and print media.
A booklet designed and produced for Sanger Unified School District detailing site plans, floor plans and the overall project for the new Sanger Education Complex. View full PDF booklet.
A digital award submission for the online 2022 James D. MacConnell Award by Association for Learning Environments. The submission includes the newly built project of Matilda Torres High School and the planning process behind it from start to finish. View full PDF award submission.
Brand identity and logo elements designed for the new Sanger West High School campus. 3D renderings created in SketchUp and Lumion.
A project proposed by Sanger USD to re-brand Sanger High School and Washington Academic Middle School with a more modern approach.
Brand identity and logo elements designed and provided to Fresno Unified School District for the new Juan Felipe Herrera Elementary School.
Digital illustration of the Ericson Elementary School Sea Kings. Provided to Fresno USD, the illustration will be recreated as a tile mosaic sized at approximately 16’ x 20’ located on the new Multi-Purpose building.
Design options for the new Clovis West High School Aquatics Complex canopy. 3D renderings created in SketchUp and Lumion.
Digital re-branding Darden Architects’ social media graphics.
Variety of cover designs for Request for Qualifications/Proposals books in portrait and landscape format.
Phantom Nirvana is a short-form Dungeons and Dragons podcast owned by Phil Dietz. This podcast is featured on multiple platforms such as Spotify, Apple Podcasts, Google Podcasts and many more.
Client: Phil Dietz
Collateral: Digital artwork, t-shirt designs, tumbler, enamel pin designs, enamel mug.
Keyston Bros. is a leading supplier of fabrics, vinyls, leathers and textiles in an array of markets that include automotive, marine and upholstery supplies, along with hospitality/contract, healthcare and fitness industries. Originally founded in 1868 in San Francisco, Keyston Bros. has grown from selling horse whips and lashes to becoming one of the largest wholesalers in the textile industry. All projects are owned by Keyston Bros. and are products of collaborative work with the marketing team.
Employer: Keyston Bros.
Clients: B2B automotive, marine, furniture upholstery shops,
Collateral: Logo redesign, brand identity, print marketing, product sample marketing, email marketing, social media marketing, tradeshow banners, and supergraphics.
Evently is an advanced mobile app that provides real time data on events an individual is attending, including concerts, sports, or other forms of entertainment. This revolutionary mobile app exceeds others by providing accurate information and strives to give users resources they need to be prepared for their upcoming events. Nominated and won Silver Medal Student Category in the 2018 Atlanta Addy Awards.
Target Audience: Millennials; men and women in the age range of 15-35.
Collateral: Mobile app, website, digital poster, printed fold out interactive map, rewards card.
Found is a digital interactive iPad magazine that features international artists that create art from found objects and materials. The user would use an iPad and/or tablet to read the magazine with interactive, clickable buttons, scrollable text, and videos.
Target Audience: Men and women in the age range of 20-45; art enthusiasts.
Collateral: Digital iPad magazine, printable article spread.
“The Feral Cat Program of Georgia is a nonprofit organization dedicated to educating Georgia communities on the feral cat population. The mission of the organization is accomplished by raising corporate and personal donations and promoting volunteer participation in all activities and services specializing in TNR and the socialization of the feral cats to create a cohabitating community.” — FCP Mission Statement
Client: Feral Cat Program of GA
Target Audience: Cat lovers; animal lovers.
Collateral: Stationery, website, mobile app, ephemera, brochure cards, ad campaign posters, guerrilla marketing, event banners.
Expressive typography based on elements of travel, via Delta Air Lines, to inspire individuals to go experience adventure. These playful projects use type as illustrations to depict a bird’s eye view of airports. This was an actual project used for Delta Sky Club in Denver.
Target Audience: Young adults; college students in age range of 18-25.
Collateral: Posters, postcards, foldout storybook.
Black Diamond is an actual company that produces recreational equipment for hobbies, such as camping, hiking, climbing, skiing, and many other outdoor activities. This ad campaign takes on a dark, yet humorous approach to “surviving” the outdoors from famous horror icons, such as Friday the 13th’s Jason, a Walking Dead zombie, and Texas Chainsaw Massacre’s Leatherface.
Target Audience: Outdoor enthusiasts.
Collateral: Mobile interface app, digital poster, web ads, and billboard ads.
Outdoor Lifestyles is a catalogue that features furniture and cabin home amenities made for the great outdoors. The tone and style gives a vintage, sophisticated approach, but also modern and “hip” flair to entice a broad audience.
Target Audience: outdoor enthusiasts; men and women in the age range of 25-45.
Collateral: Catalogue brochure, website.
Bars BMX Magazine is a fictitious magazine that revolves around the sport of BMX: bicycle motor cross. It mainly focuses on interviews with famous BMX riders and provides information about bicycle manufacturers. The magazine invites and tries to appeal to new audiences who are unaware of BMX. The magazine also features a brand standards manual of Glory Cycles, a whimsical and fun bicycle manufacturer.
Target Audience: Young adults, ages 15-35; bicycle motor cross enthusiasts.
Collateral: Magazine covers, table of contents page, article spread, standards manual.
A humorous package design for an apothecary kit by ThinkGeek. It provides office workers a sense of humor making remedies using glass vials, potions handbook, mortar and pestle, along with parchment paper and a quill. The concept uses metaphoric, surreal silhouette illustrations to convey “witchcraft” remedies.
Target Audience: Young adults, office workers; men and women in the age range of 25-35.
Collateral: Package design kit with potions handbook.
An infographic that provides interesting facts on how famous ideas were inspired based on dreams. The infographic is also translated to a light bulb packaging line extension that donates proceeds to the Global BrightLight Foundation. The reason behind the infographic is to provide a different resource to inspire creatives for new ideas. The concept is metaphorical, using illustrations of light bulbs as air balloons of ideas that float out of an individual’s mind.
Target Audience: Creatives; art enthusiasts.
Collateral: Web infographic and packaging.
