herrera hawks brand identity

Employer: Darden Architects | https://www.dardenarchitects.com/

Client: Fresno Unified School District | https://herrera.fresnounified.org/

The Herrara Hawks brand identity was created for Juan Felipe Herrera Elementary School in collaboration with the Darden Architects’ marketing team. Inspired by the school's architectural design, the Herrera Hawks mascot and a vibrant color palette were incorporated to strengthen school spirit and community pride. The cohesive design is reflected across signage, school materials, and other applications, unifying the school’s visual identity. Additionally, an architectural booklet featuring the site plan, floor plans, and educational spaces was designed and provided to the school in celebration of its grand opening.

All projects are owned by Darden Architects and are products of collaborative work with the marketing team and design leadership.

Deliverables:

• Logo Design Package

• Brand Identity Package

• Supergraphics

• Visual Presentations

• Sports/School Ephemera

• Architectural Booklet

Lucy Space Mission Mural

Alongside the Herrera Hawks logo identity package, a vibrant vinyl mural illustrating the NASA Lucy Mission was created for the interiors of Herrera Elementary School. The NASA Lucy Mission is a space mission exploring Jupiter’s Trojan asteroids — remnants of the early solar system that offer insights into its formation and evolution. Designed in collaboration with Darden Architects’ design leadership and interiors department, the mural serves as an inspiring educational feature, celebrating curiosity and discovery.

All projects are owned by Darden Architects and are products of collaborative work with the marketing team and design leadership.