Evently is an advanced mobile app that provides real time data on events an individual is attending, including concerts, sports, or other forms of entertainment. This revolutionary mobile app exceeds others by providing accurate information and strives to give users resources they need to be prepared for their upcoming events. Nominated and won Silver Medal Student Category in the 2018 Atlanta Addy Awards.

Target Audience: Millennials; men and women in the age range of 15-35.

Collateral: Mobile app, website, digital poster, printed fold out interactive map, rewards card. 

Expressive typography based on elements of travel, via Delta Air Lines, to inspire individuals to go experience adventure. These playful projects use type as illustrations to depict a bird’s eye view of airports. This was an actual project used for Delta Sky Club in Denver.

Target Audience: Young adults; college students in age range of 18-25.

Collateral: Posters, postcards, foldout storybook.

Found is a digital interactive iPad magazine that features international artists that create art from found objects and materials. The user would use an iPad and/or tablet to read the magazine with interactive, clickable buttons, scrollable text, and videos.

Target Audience: Men and women in the age range of 20-45; art enthusiasts.

Collateral: Digital iPad magazine, printable article spread.

Black Diamond is an actual company that produces recreational equipment for hobbies, such as camping, hiking, climbing, skiing, and many other outdoor activities. This ad campaign takes on a dark, yet humorous approach to “surviving” the outdoors from famous horror icons, such as Friday the 13th’s Jason, a Walking Dead zombie, and Texas Chainsaw Massacre’s Leatherface. 

Target Audience: Outdoor enthusiasts.

Collateral: Mobile interface app, digital poster, web ads, and billboard ads.

Outdoor Lifestyles is a catalogue that features furniture and cabin home amenities made for the great outdoors. The tone and style gives a vintage, sophisticated approach, but also modern and “hip” flair to entice a broad audience.

Target Audience: outdoor enthusiasts; men and women in the age range of 25-45.

Collateral: Catalogue brochure, website.

Bars BMX Magazine is a fictitious magazine that revolves around the sport of BMX: bicycle motor cross. It mainly focuses on interviews with famous BMX riders and provides information about bicycle manufacturers. The magazine invites and tries to appeal to new audiences who are unaware of BMX. The magazine also features a brand standards manual of Glory Cycles, a whimsical and fun bicycle manufacturer.

Target Audience: Young adults, ages 15-35; bicycle motor cross enthusiasts.

Collateral: Magazine covers, table of contents page, article spread, standards manual.